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Marketing strategy involves the development and production of material intended to inform, entertain, or engage a target audience. This material can take various forms, including articles, blog posts, videos, podcasts, infographics, social media posts, and more. The process begins with identifying the purpose and goals of the content, as well as understanding the needs and preferences of the intended audience
Research and planning are essential steps in marketing strategy, involving topic ideation, keyword research, and outlining the structure and format of the content. Once a plan is in place, creators generate the content, whether it's writing articles, recording videos, or designing graphics